Which of the Following Is True of Customer Retention

question 86

Multiple Choice

Which of the following is true of customer retention?

• A) It focuses on increasing customers' cognitive dissonance.
• B) It focuses on satisfying prospective customers to make a sale successful.
• C) It handles problems that crop up after a sale.
• D) The CRM aspect of customer retention is based on short-term monitoring of customers.

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Definitions:

Participant Observation

A qualitative research method in which the researcher immerses themselves in a community or group to observe and participate in its activities.

Semi-Covert

Partially hidden or not openly acknowledged activities or operations, maintaining some level of secrecy or confidentiality.

Covert

Activities or operations carried out secretly or without open acknowledgment.

Qualitative

A research approach focusing on understanding phenomena through observation and interpretation, often dealing with complexities of human behavior and social contexts.