Examlex
The steps in Blank and Dorf's "Get Customers" funnel are awareness,interest,consideration,and purchase.Here,consideration refers to:
Unfavorable Difference
A situation where actual costs exceed the standard or expected costs, often referred to in budgeting and variance analysis.
Planned Results
The expected outcomes or objectives set by a business or project before it starts, often used for budgeting and performance evaluation.
Differences
Variances or disparities between entities, items, or processes that are being compared or evaluated.
Actual
Referring to real, measured, or experienced facts and figures as opposed to estimates or projections.
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