There Can Be More Than One Target Market

question 14

True/False

There can be more than one target market.

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Definitions:

Consensus

General agreement among a group or community, often used as a standard of decision-making and acceptance within a group.

Distinctive

Having a unique quality, characteristic, or feature that distinguishes someone or something from others.

Attribution

The process of assigning a cause to our own behavior, and that of others.

Causal Attributions

The process by which individuals explain the causes of behavior and events, attributing them to internal dispositions or to external situations.