Purchasing a Car with a Warranty Is Most Likely to Be

question 7

Multiple Choice

Purchasing a car with a warranty is most likely to be an example of a _____.

• A) pure good
• B) good-dominated product
• C) pure service
• D) hybrid good

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Definitions:

Personal Selling

A direct form of marketing where sales representatives personally meet with potential customers to promote and sell a product or service.

Prepurchase Stage

The initial phase of the consumer decision-making process where potential buyers recognize a need or desire and begin gathering information about how to fulfill it.

Consumer Journey

The complete set of experiences that customers go through when interacting with a company and brand, from discovery to purchase and beyond.

Trade Promotions

Marketing activities executed to increase demand among merchant partners, such as retailers or wholesalers, often through discounts or product display enhancements.