Which of the Following Statements Best Describes the Process of Idea

question 45

Multiple Choice

Which of the following statements best describes the process of idea screening in new product development?

• A) It involves specifying the details of each idea's technological feasibility,its cost,how it can be marketed,and its market potential.
• B) It is the process of selecting the most promising ideas to be further evaluated for feasibility.
• C) It involves creating the first versions of products called prototypes which are used in further consumer testing.
• D) It is the process of mass producing a new product so that consumers can avail it.

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Definitions:

Primary Process

In psychoanalytic theory, the unconscious thought processes that are primitive and symbolic, driven by the pleasure principle.

Heredity

The passing on of physical or mental characteristics genetically from one generation to another.

Dominant Source

The primary or most influential point of information or authority within a context or system.

Sensual Pleasure

Enjoyment derived from the gratification of the senses, often related to touch, taste, smell, sight, and hearing.