Examlex
Which of the following statements is true of secondary research?
Obtain Information
The act of acquiring data, facts, or insights through various means, which can be used for decision-making, problem-solving, or to increase understanding.
SPIN Approach
A sales technique that focuses on Situation, Problem, Implication, and Need-Payoff questions to understand a prospect's needs and sell more effectively.
Fourth Category
A classification term that could refer to the additional grouping in a set, often used when items are divided into several distinct types.
Need-Payoff Question
A sales technique question that aims to make the customer articulate the benefits of solving a problem, emphasizing the value of the proposed solution.
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