Examlex
From an entrepreneur's perspective,marketing is all about connecting your customer to your product or service.The first step in this process is:
Katz
Likely refers to Daniel Katz, an American psychologist known for his contributions to social psychology and the study of attitudes.
Ego-Defensive Function
A psychological mechanism in which individuals adopt attitudes or behaviors to protect their self-esteem or justify actions that might be unacceptable or threatening to their ego.
Attitude Functions
The roles that attitudes play in the cognitive and social processes of an individual, such as expressing values or guiding actions.
Value-Expressive Function
A psychological function wherein attitudes and preferences express the individual's central values and self-concept.
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