A Customer Role That Describes a Person in an Organization

question 19

Multiple Choice

A customer role that describes a person in an organization who is responsible for choosing which product or service will be obtained is the __________.

• A) decision maker
• B) purchaser
• C) end user
• D) influencer

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Definitions:

Insurance Programs

Schemes offered by companies or governments to provide financial protection and risk management for individuals, properties, and liabilities.

Informed Consent

A process ensuring individuals are fully educated about what they are agreeing to participate in, mainly regarding research or medical procedures, ensuring voluntariness and awareness of potential risks and benefits.

Opt-In

Opt-in refers to a permission-based practice where individuals choose to receive marketing communications or other information by signing up voluntarily.

Opt-Out

The action taken to withdraw from something, especially a service or agreement, often implying the need for a decision to be actively made by the participant.