Which of the Following Market Research Techniques Is Not Primary

question 71

Multiple Choice

Which of the following market research techniques is not primary research?

• A) Observation
• B) Focus groups
• C) Googling competitors
• D) Surveying

---

Definitions:

Adjusting Entry

An accounting record made to update the balances of accounts at the end of an accounting period before the preparation of financial statements.

Sales

Transactions involving the transfer of goods or services from a seller to a buyer in exchange for money or other considerations.

Days' Sales in Receivable

A financial metric that calculates the average number of days it takes for a company to collect payments after a sale has been made.

Financial Records

Documents that capture all financial transactions of a business or individual, including income, expenses, assets, and liabilities.