Marketing Data Gathered by Simple Observation - Seeing What Customers

question 62

Multiple Choice

Marketing data gathered by simple observation - seeing what customers do,rather than asking them is:

• A) secondary research.
• B) a focus group.
• C) ethnographic research.
• D) branching.

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Definitions:

Family Life Cycle

A series of stages through which a family progresses over time, affecting purchasing habits and economic decisions.

Modern Sex-Role Attitudes

Contemporary beliefs and expectations about gender roles, often emphasizing equality and the fluidity of roles between genders.

Young Professionals

Early career individuals, typically in their 20s and 30s, who are in the process of establishing their professional pathways.

Health Foods

Foods that are believed to be beneficial to health, often emphasizing natural ingredients, nutrients, and avoiding processed elements.