Market Scope Is Important Because

question 90

Multiple Choice

Market scope is important because:

• A) it helps business owners in determining the size of the target market.
• B) it helps business owners to decide where to focus their sales and advertising efforts.
• C) it helps business owners in designing a product.
• D) it helps business owners in calculating their magic number.

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Definitions:

Target Markets

Specific groups of potential customers at which a company directs its marketing efforts and product offerings.

Cross Product Marketers

Marketers who strategize to promote and sell complementary or related products to customers.

Electronic Commerce

The buying and selling of goods and services through the internet or other electronic systems.

Www.Amazon.Com

An online marketplace known for facilitating the buying and selling of a wide variety of goods and services.