An Opportunity That Makes It Possible for a New Business

question 31

Multiple Choice

An opportunity that makes it possible for a new business to gain a foothold in a market is referred to as a(n) _____.

• A) parallel competition
• B) incremental innovation
• C) differentiation strategy
• D) entry wedge

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Definitions:

Displacement

A defense mechanism where an individual redirects emotional impulses from a real object to a substitute target.

Psychological Reaction

The emotional and mental response an individual has to a particular event, situation, or stimulus.

Primary Appraisal

The initial evaluation process where an individual assesses the significance of a stressor as irrelevant, beneficial, or threatening.

Developmental Crisis

A period of intense difficulty, stress, or challenge that occurs as a person transitions through stages of growth and development.