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A McDonald's franchise includes the right to use McDonald's many trade names,specifications of the product to be sold,operating methods,marketing plan,and national advertising.Franchisees pay to the franchisor both an up-front fee to obtain the franchise rights and a percentage of gross sales.Which of the following types of franchising does this situation illustrate?
Moral Philosophy
Concerns the principles, rules, and values that individuals consider in determining what is right or wrong in their conduct.
Personal Moral
An individual's set of ethical principles or values that guide their behavior and decision-making processes.
Societal Culture
The shared values, norms, identities, and interpretations that influence the behavior of members of a society or social group.
Business Culture
The set of beliefs, ethics, practices, and behaviors that defines the way a company operates and interacts internally and externally.
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