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Strategic Planning
The process of defining an organization's direction and making decisions on allocating its resources to pursue this strategy.
Short-Term Planning
The process of organizing immediate goals and objectives, usually spanning a period of less than one year.
Intermediate Planning
The process of setting goals and outlining strategies for the medium term, bridging the gap between day-to-day operations and long-term objectives.
SWOT Analysis
The step of strategic planning in which the managers identify the internal strengths and weaknesses of a business and the opportunities and threats that exist outside the business.
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