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Cathy Has Created a Website for Her Shop of Homemade

question 36

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Cathy has created a website for her shop of homemade chocolates and scented candles.Apart from traditional retailing,she sends e-mails to the people in her neighborhood.She also informs customers about various promotional offers through pamphlets.Which of the following techniques best describes Cathy's overall marketing method?


Definitions:

Information Technology

The use of computers, storage, networking, and other physical devices, infrastructure, and processes to create, process, store, secure, and exchange all forms of electronic data.

Affective Computing

A field of study and development focused on creating systems and devices that can recognize, interpret, process, and simulate human emotions.

Ethical Principles

Fundamental guidelines that dictate behavior and actions within a society or profession, promoting integrity and fairness.

Unethical Behavior

Actions that are morally wrong or violate the accepted standards of conduct within a given profession or context.

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