The Industry and Market Component of the Feasibility Study Typically

question 92

Multiple Choice

The industry and market component of the feasibility study typically includes which of the following components?

• A) Sales revenue forecast
• B) The competition
• C) Writing a business plan
• D) Writing a mission statement

---

Definitions:

Co-opt Community

The practice of a brand or organization integrating itself into a pre-existing community to promote its products or values.

Tribal Members

refers to individuals who are part of a specific group or community sharing common interests, values, or characteristics.

Communal Branding Model

refers to a branding approach that builds and nurtures a shared sense of belonging and community among the brand's consumers, fostering loyalty and advocacy.

Brand Equity

The value and strength of a brand that is derived from consumers' perceptions, recognition, and loyalty.