The Measure of How Many Visitors to a Website Actually

question 81

Multiple Choice

The measure of how many visitors to a website actually make a purchase is known as:

• A) illumination rate.
• B) frame rate.
• C) conversion rate.
• D) pilot test.

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Definitions:

CRM Program

Customer Relationship Management program; a strategy for managing an organization's interactions with current and potential customers using data analysis about customers' history with a company.

Customer's Profitability

The financial benefit a company gains from dealing with a customer, considering the revenues generated and the costs associated with maintaining the relationship.

Order Status Communication

The process of providing updates to customers about the progress and current status of their orders, from placement through to delivery.

Human Method

An approach that relies on human input, expertise, or interaction as part of a process or system.