Jake Is a Small Business Owner of Macho Doors,a Manufacturer

question 46

Multiple Choice

Jake is a small business owner of Macho Doors,a manufacturer and installer of garage doors.His business has earned the reputation as being reliable,trustworthy,and one that makes high quality,long-lasting doors.However,with rising gasoline and wood prices,Jake is finding it hard to maintain the existing quality standards.If he continues with the existing quality standard,his profit margins will go down and he will not be able to hike his employees' salaries; if he inserts panels of lower quality wood the reputation of his business will be lost.These are typically _____ legitimacy building features.

• A) product-based
• B) capital-based
• C) people-based
• D) industry-based

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Definitions:

Social Problem

An issue that affects a significant number of people within a society, recognized as harmful and in need of solution.

Hot And Cool Media

Terms introduced by Marshall McLuhan to describe media's effects on society, where "hot" media require less audience interaction, and "cool" media require more.

Mass Media

Forms of communication, such as newspapers, radio, and television, that reach a large audience.

Social Interaction

The dynamic, reciprocal exchange of actions and reactions among individuals and between individuals and their environment, which forms the basis of social relationships.