List Five of the Ten Product-Based Legitimacy Indicators Outlined in the Text

question 26

Essay

List five of the ten product-based legitimacy indicators outlined in the text and provide an example for each.

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Definitions:

Undifferentiated Marketing

A marketing strategy where a company markets its product or service to all potential consumers in the same way, without segmentation.

Caffeine-Free

Products or substances that do not contain caffeine, aimed at consumers looking to avoid the stimulant's effects.

Sugar-Free

Products that do not contain any natural or artificial sugars, catering to health-conscious consumers or those with dietary restrictions.

Differentiated Marketing

A marketing strategy where a company targets several market segments, offering tailored products or services to meet the specific needs of each segment.