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How Should Evaluation Criteria for a Performance Appraisal System Be

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How should evaluation criteria for a performance appraisal system be determined?


Definitions:

New Product

A product that has been recently developed or introduced to the market, offering new or enhanced features.

Marketing

is the process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Potential Value

Represents the future benefits or value that an asset, investment, or action will potentially generate, not yet realized.

Innovation Process

A series of steps that begins with ideation and proceeds through to the implementation of new products, services, or processes.

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