Marketers Have Learned That Customers' Perceptions About How a Business

question 80

Multiple Choice

Marketers have learned that customers' perceptions about how a business acts can be very important.As the Making the Green Connection box suggests,

• A) All soft goods (apparel)companies should be changing their product offering to only use chemically produced fibers such as polyester or rayon.We are depleting our sources of natural cotton fibers,and we do not have the knowledge of how to replace them.
• B) Managing the customer relationship is about explaining to people that they currently buy too many clothes.Companies can show customers that they are behind an effort to reduce wardrobes by reducing their own production of goods.
• C) You will create stronger loyalty from customers if you stay true to your product offering and not change to accommodate new trends.Most people do not do well with change.
• D) Customers are willing to pay a little extra,and purchase goods and services from companies who are attentive toward reducing their carbon footprint.

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Definitions:

Capital Flight

The sudden and large-scale withdrawal or transfer of money or assets out of a country, often in response to economic or political instability.

Debt Rescheduling

The act of negotiating new terms for the repayment of existing debts, often involving an extension of payment terms and sometimes a reduction of the interest rate.

Economic Development

The process by which a country improves the economic, political, and social well-being of its people, often measured by increases in per capita income and standard of living.

Corruption

The abuse of entrusted power for private gain, often undermining democracy, ethical values, and justice and leading to various forms of criminal activity, discrimination, and mistrust.