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The Activities of Marketers Depend on What Needs to Be

question 76

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The activities of marketers depend on what needs to be done to satisfy consumer wants and needs, in other words, helping the buyer buy.

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Definitions:

Ethical Justifications

The reasoning provided to explain why a particular action or decision is morally right.

Self-Serving Decisions

Choices made with the primary aim of benefiting oneself, often at the expense of others or ethical considerations.

Others' Rights

The acknowledgment and respect for the rights and freedoms of other individuals, essential for maintaining ethical and harmonious interactions.

Temporal Immediacy

The degree to which future benefits or consequences are perceived as being imminent or occurring in the near term.

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