Outstanding Service After the Sale Was a Primary Focus of Businesses

question 82

True/False

Outstanding service after the sale was a primary focus of businesses during the selling era.

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Definitions:

Corporate Communications

The practice of managing and orchestrating all internal and external communications aimed at creating favorable point of view among stakeholders on which the company depends.

Global Economy

An interconnected marketplace without geographical limits, where goods, services, and labor flow across national borders.

Grunig's Two-Way Symmetrical Model

A public relations model that emphasizes mutual understanding and two-way communication between an organization and its publics.

Public Relations

Reiteration: A managed effort by companies or individuals to control or influence the way they are perceived by the public.