In Order to Be Successful, Marketers Avoid Small Market Segments

question 35

True/False

In order to be successful, marketers avoid small market segments in favor of larger targets.

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Definitions:

Guinness Book

A reference book published annually, listing world records both of human achievements and the extremes of the natural world.

Tertiary

Refers to the third level or stage in a sequence; in education, it commonly relates to post-secondary education such as universities and colleges.

Quaternary

Relating to the fourth stage or division, often used in context of geological periods or the sector of the economy that deals with knowledge-based activities.

Historiography

The study of the methods and principles through which history is written, including the different perspectives and interpretations.