Using Advances in Technology to Maintain Databases of Customer Information

question 111

True/False

Using advances in technology to maintain databases of customer information is more important for firms involved in mass marketing than it is for those firms using relationship marketing.

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Definitions:

Psychotic Features

Symptoms relating to psychosis, including delusions, hallucinations, and disorganized thinking or speech.

Maternal-Sensitive Period

A time frame in pregnancy when the fetus is most susceptible to the effects of environmental agents and maternal behavior.

Klaus And Kennell

Researchers known for their pioneering work on the importance of early contact between a mother and her newborn for bonding and attachment.

Apgar Score

A quick assessment of a newborn's health, measured at one and five minutes after birth, based on heart rate, breathing effort, muscle tone, reflex response, and skin coloration.