Top Management at Prinze Auto Sales Has Decided to Replace

question 175

True/False

Top management at Prinze Auto Sales has decided to replace their traditional marketing approach with an approach that emphasizes relationship marketing. Under this new approach, Prinze's salespeople will be expected to devote less time to current customers and a larger share of their time searching for new customers.

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Definitions:

Multinational Technology

Technologies created, distributed, and utilized by companies operating in multiple countries, emphasizing global innovation and connectivity.

Documentary Collection

A banking process where the seller's bank collects payment for goods from the buyer, against delivery of certain documents.

Exporter's Bank

A financial institution that provides services and financing to companies involved in exporting goods and services abroad.

Collecting Payment

The process of receiving money owed for goods or services provided.