Which of the Following Statements Is Most Consistent with Today's

question 110

Multiple Choice

Which of the following statements is most consistent with today's views on effective marketing?

• A) "There's a sucker born every minute."
• B) "Find out what your competition does and do it better."
• C) "A good promotional campaign can sell anything."
• D) "Learn about your customers and exceed their expectations."

---

Definitions:

Aggregate Planning

A marketing activity that involves developing, maintaining and analyzing broad, long-term operational schedules that facilitate decision-making processes.

Enterprise

describes a large, complex business or organization that engages in commercial, industrial, or professional activities.

Minimizes Profit

A situation or strategy that unintentionally reduces the potential earnings or efficiency of a business operation.

Aggregate Planning

A process by which a company determines optimal levels of capacity, production, subcontracting, inventory, stockouts, and even pricing over a specified time horizon.