Which of the Following Represents a Technique Used to Obtain

question 219

Multiple Choice

Which of the following represents a technique used to obtain primary data?

• A) Gaining access to an unpublished government report from the Federal Trade Commission
• B) Conducting personal interviews with potential customers
• C) Establishing a database to store and cross-index articles from leading academics and researchers
• D) Reviewing the best selling trade and textbooks that present marketing principles

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Definitions:

Payoff

The return or profit from an investment or action.

Alternative Option

A different choice or course of action that is available to individuals or organizations.

Zero-Sum Game

In game theory, a scenario where the gain or loss of one player is precisely offset by the losses or gains of the other players.

Positive-Sum Game

is a situation in economics or game theory where all participants can gain or profit in some way, in contrast to a zero-sum game.