Which of the Following Is Consistent with Relationship Marketing

question 79

Multiple Choice

Which of the following is consistent with relationship marketing?

• A) Maintaining transactional relationships with customers
• B) Working with buyers to determine their individual needs
• C) Developing market share through mass media advertising
• D) Focusing more on obtaining new customers than on retaining existing customers

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Definitions:

Accounts Receivable Period

The average number of days that a company takes to collect payment after a sale has been made, indicative of the business's efficiency in collecting its receivables.

COGS

Cost of Goods Sold; the direct costs attributable to the production of the goods sold in a company, including material and labor costs.

Cash Cycle

The cash cycle is the period between the purchase of inventory and the collection of receivables from the sale of that inventory.