Jeep™ Currently Owned by Chrysler™)recognizes That It Has Customers Who

question 66

Multiple Choice

Jeep™ currently owned by Chrysler™) recognizes that it has customers who like roomy SUVs,while others like more compact versions.It also has customers who prefer off-road,sporty type vehicles.Jeep makes several models such as Grand Cherokee™,Liberty™,Patriot™,Compass™,and Wrangler™) to satisfy the different tastes and lifestyles of its customers.Grand Cherokee customers may want traditional SUV luxury,and seldom settle for anything other than leather interiors.Liberty customers might be described as sportier,by nature,and typically women.Wrangler customer characteristics may include a group that is seldom over 30 years of age,typically male,and have often served in the U.S.military.By recognizing differences in its customers,and using different characteristics to define its customers,Jeep is:

• A)segmenting the market
• B)practicing one to one marketing.
• C)grouping the markets.
• D)modeling

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Definitions:

Convertible Debt

A form of short-term borrowing that can be converted into equity, typically by a private company or startup.

Investors

Individuals or entities that allocate capital with the expectation of receiving financial returns, often involving contributions to business ventures or the purchase of financial assets.

Share Price

The current price at which a single share of a company's stock can be bought or sold in the market.

Early-stage Financing

Capital provided to young companies or startups to help them grow and scale their operations, typically through venture capital.