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Referring to the Connecting Across Borders Box Titled,"Respecting Cross-Cultural Boundaries

question 64

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Referring to the Connecting Across Borders box titled,"Respecting Cross-Cultural Boundaries," why is this competency important in the business world?


Definitions:

Dynamically Continuous Innovation

Refers to a moderate level of change in technology or product innovation that significantly alters, but does not make obsolete, existing products or consumer habits.

Discontinuous Innovation

A radical form of innovation that introduces a new concept or product that significantly changes consumer habits, market dynamics, or the industry landscape.

Consumption Patterns

The typical manner in which individuals or groups buy, use, and dispose of goods and services over time.

Personal Selling

A direct form of marketing where salespeople interact face-to-face with customers to promote and sell products or services.

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