According to Maslow, a Higher-Order Need

question 86

Multiple Choice

According to Maslow, a higher-order need

• A) always provides greater motivation than a lower-order need.
• B) never provides as much motivation as a lower-order need.
• C) becomes a source of motivation after lower-order needs are satisfied.
• D) contributes directly to the physical survival of the individual.

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Definitions:

Electronic Dialog

The communication that occurs through electronic means, such as emails, chat rooms, and social media platforms, between businesses and customers.

Customerization

A blend of customization and standardization in marketing, where businesses adapt their products or services to individual customer needs while maintaining efficiency.

Customizing Product

Tailoring a product or service to meet the specific needs or preferences of an individual customer or segment.

Shopping Interaction

The engagement and exchanges between customers and retailers during the shopping experience, including physical and online shopping.