Examlex
According to equity theory, which of the following statements is most accurate?
Pull Marketing
A strategy that aims to create demand for products and services, drawing consumers to the brand.
Brand Image
The perception or belief held by consumers about a brand's qualities, attributes, and characteristics.
Luxury Watchmaker
A company or individual that designs, manufactures, and sells high-quality, often handmade, watches that are considered to be status symbols.
High-end Watches
Luxury watches that embody superior quality, craftsmanship, and design, often representing status and wealth.
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