On the Long Flight Back from South Korea,Aaron Had Plenty

question 52

Multiple Choice

On the long flight back from South Korea,Aaron had plenty of time to reflect upon the challenges and successes of his business trip that took him to four Asian countries.His goal to sell his company's state-of-the-art bicycle pump to several foreign firms certainly could have gone better! Although the 10 companies he visited didn't turn him down,only one agreed to place an order.Representatives from one Indonesian firm and two Chinese firms asked him when he planned to come again! As Aaron reviewed his notes,he pondered,"Didn't they realize the expense of these international trips?" Aaron is experiencing:

• A)the fact that he is from a West Context Culture and the prospective buyers were from an East Context Culture.
• B)the fact that he is from a highly developed culture and the prospective buyers are from third world countries.
• C)the differences between high-context and low-context cultures.
• D)brain drain.

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Definitions:

Intangible

An asset that lacks physical substance, such as intellectual property, brand names, or goodwill.

Operations

Operations refer to the day-to-day activities involved in the running of a business for the purpose of producing value for the stakeholders.

Useful Life

The estimated time period that an asset is expected to be usable for the purpose it was acquired.