The Connecting Through Social Media Box Titled,"Caring for Customers by Tracking

question 282

Multiple Choice

The Connecting Through Social Media box titled,"Caring for Customers by Tracking Tweets," reflects upon the use of blogs and Twitter and other social media sources to measure customer satisfaction.Company employees scan various social media to stay current with customer perceptions and complaints.It is important that customers perceive that products and services are meeting or exceeding the standards that companies set.The _____________ of management involves the monitoring of product and service performance.

• A) leadership process
• B) control process
• C) organizing process
• D) planning process

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Definitions:

Long-Term Implications

The consequences or effects that occur over an extended period following an action or decision.

Casual Communication

Informal exchange of information and ideas between individuals, often in a relaxed or unofficial context.

Email

A method of sending and receiving digital messages over the internet using specific protocols, widely used for personal and professional communication.

Low Value Messages

Communications that offer minimal useful information, relevance, or engagement to the receiver.