Which of the Following Statement Regarding Advertising Is FALSE

question 36

Multiple Choice

Which of the following statement regarding advertising is FALSE?

• A)Advertising consists of messages designed to attract business and are broadcast widely (e.g. ,through print,radio,television,billboards,and pop-up ads on various websites)to an undifferentiated audience.
• B)The advertising guidelines basically prohibit false,misleading,and deceptive messages.
• C)Firms commonly obtain new clients through advertising.
• D)Overall,except for some isolated examples of creative advertising by some firms,the profession has not pursued advertising aggressively.

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Definitions:

Following Up

The process of making additional inquiries or actions after an initial interaction or communication.

Résumé

A concise document summarizing an individual’s employment history, skills, and educational background, targeted at securing employment.

Cold Calling

The practice of approaching prospective customers or clients, typically via telephone, who has had no prior contact with the salesperson.

Prospecting

The process of searching for potential customers, clients, or buyers, typically in sales and marketing contexts.