In a Study of Law Cases of Accountants' and Auditors

question 49

Multiple Choice

In a study of law cases of accountants' and auditors' legal troubles,the greatest percentage arose from ________.

• A)faulty implementation of audit procedures
• B)client fraud
• C)misinterpretation of accounting principles
• D)fraud by the auditor

Understand the general principles of crafting persuasive business and sales messages.

Identify the role of emotional and rational appeals in sales messages.

Recognize the importance of choosing the appropriate medium and structure for sales messages.

Acknowledge the ethical considerations in framing sales messages.