If a Marketer Wishes to Determine Whether There Is Evidence

question 96

Multiple Choice

If a marketer wishes to determine whether there is evidence that average family income in a community exceeds $32,000:

• A)either a one-tail or two-tail test could be used with equivalent results.
• B)a one-tail test should be utilized.
• C)a two-tail test should be utilized.
• D)None of these choices.

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Definitions:

Motivating Employees

The process of encouraging and inspiring workers to perform their tasks efficiently and effectively.

Expectancy Model

A theory that explains the process individuals use to evaluate the likelihood that their efforts will lead to the desired outcome based on their expectations and the attractiveness of that outcome.

Expectancy Model

A psychological theory proposing that an individual's motivation is related to their expectation of achieving a desired outcome and the value they place on that outcome.

Motivated

The inner drive or psychological force that compels an individual towards a specific goal or action.