Examlex
The standards an individual uses to decide what his or her conduct should be are known as common law.
Prerequisite
A requirement that must be fulfilled before a certain action can be taken or a more advanced stage can be reached.
Peripheral Route
A persuasive strategy that relies on superficial cues rather than substantive arguments to influence someone's attitude or behavior.
Central Route
A method of persuasion that involves high levels of cognitive processing, where the audience considers logical arguments and substantial evidence.
Elaboration Likelihood Model
A theory explaining different ways of processing stimuli, why they are used, and their outcomes on attitude change.
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