Examlex
In which of the following containers is the mole fraction of argon greatest? The white circles represent helium atoms; the dark circles represent argon atoms.
Boston Consulting Group
A global management consulting firm known for its expertise in business strategy, including the development of the growth-share matrix, which helps companies with portfolio management.
Stars
Objects in space consisting of hot plasma emitting light, or in a business context, products or business units with high market share in fast-growing industries.
Dogs
In the context of the BCG Matrix, business units or products that have low market share in a mature, slowly growing industry, suggesting they may generate just enough cash to maintain themselves.
Market Penetration
The action or strategy of increasing the market share of an existing product, or promoting a new product, through aggressive marketing tactics.
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