Examlex
Which law sought to protect union members from possible wrongdoing on the part of their unions?
Earned
Refers to media exposure or publicity gained through promotional efforts other than paid advertising, such as word-of-mouth.
Word-of-Mouth Communication
The process by which people share information or opinions about products or services in everyday conversations, both online and offline.
Brand Equity
The value and strength of a brand in the marketplace, derived from consumer perceptions, recognition, and loyalty.
Purchase Intent
Purchase intent refers to the likelihood or willingness of consumers to buy a product or service in the near future.
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