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McDonald's addressed its lagging profitability by first closing stores operating below its guidelines. McDonald's used a consolidation strategy.
Constant Income
A situation where an individual's or entity's income remains unchanged over a period of time, despite changes in economic conditions or inflation.
Prices of Goods
The amount of money required to purchase specific products or commodities in the market.
Total Satisfaction
The complete or maximum level of well-being or happiness that a consumer derives from consuming goods and services.
Marginal Rate of Substitution
The rate at which a consumer is willing to substitute one good for another while maintaining the same level of satisfaction.
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