Examlex
Which two of the following four vectors are parallel?
(a) (b) (c) (d)
Product Knowledge
Understanding and information regarding a product’s features, benefits, usage, and application.
Evoked Set
The group of brands or products an individual considers as options in a purchase decision.
Inept Set
A group of products or brands a consumer is aware of but deliberately chooses to avoid.
Heuristic
A problem-solving strategy that employs a practical approach or shortcut, which is not guaranteed to be perfect, but sufficient for reaching an immediate goal.
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