Which of the Following Terms Refers to the Consistency of Scores

question 44

Multiple Choice

Which of the following terms refers to the consistency of scores obtained by the same person when retested with alternate forms of the same test?

• A)equivalency
• B)reliability
• C)expectancy
• D)validity

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Definitions:

Market Orientation

A business approach that prioritizes identifying and meeting the needs and wants of customers.

Goods

Physical items that are produced and purchased to satisfy the wants and needs of consumers.

Sales Era

A period in the history of marketing thought, roughly from the 1920s to the 1950s, characterized by a focus on the aggressive selling of products to consumers.

Aluminum Siding

Exterior cladding material made from aluminum, used for its durability, low maintenance, and resistance to corrosion.