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What Is Test Validity? How Are Selection Tests Validated

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What is test validity? How are selection tests validated?


Definitions:

Corporate Blog

An online platform maintained by a business or organization to communicate directly with its audience, often used for marketing, branding, or public relations purposes.

Internet Users

Individuals who access and use the internet via various devices for information, communication, entertainment, or transaction purposes.

Frequency and Reach

Metrics used in advertising to measure how often (frequency) and the extent of the audience exposed (reach) to a message.

IMC Message

A communication message created in accordance with Integrated Marketing Communications principles, ensuring consistent branding and messaging across all marketing channels.

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