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During the unfreezing stage of organizational change, managers need to establish a sense of urgency, which may be accomplished by providing employees with reports indicating that the firm faces significant problems.
Implicit Attitudes
Unconscious beliefs or feelings that can influence a person's response to particular objects, people, or situations.
Explicit Attitudes
Attitudes that are consciously recognized and easily self-reported, reflecting explicit beliefs about objects or concepts.
Measure
A method or tool used for assessing, quantifying, or evaluating a particular attribute or phenomenon.
Presence
The state of being distinctly alive or existing in a particular place or moment.
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