I a Typical Monthly Seasonal Index of 107

question 63

Multiple Choice

i. A typical monthly seasonal index of 107.0 indicates that sales (or whatever the variable is) are 7 percent above the annual average. ii. Seasonal variation is quite common in the retail and wholesale industries.
iii. A typical seasonal index of 103.7 for January indicates that sales for January are below the annual average.

• A) (i), (ii), and (iii) are all correct statements.
• B) (i) and (ii) are correct statements but not (iii).
• C) (i) and (iii) are correct statements but not (ii).
• D) (ii) and (iii) are correct statements but not (i).
• E) (i), (ii), and (iii) are all false statements.

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Definitions:

Order Getting

The process of persuading potential clients to place an order or purchase a service, typically involving direct sales efforts.

Lead Generation

The result of a direct marketing offer designed to generate interest in a product or service and a request for additional information.

Personal Selling

A direct marketing approach where sales professionals interact face-to-face with potential customers to present products or services.

Secretary-Treasurer

An official who performs both the duties of a secretary and a treasurer, typically within an organization.