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Wilson Consulting Is a Management Consulting Firm with Seventy Employees

question 50

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Wilson Consulting is a management consulting firm with seventy employees. As associate vice president of marketing, Suzanne Boyle is responsible for conducting performance appraisals of the twelve employees under her direct supervision. Suzanne plans to use a graphic rating scale to evaluate the performance of her subordinates. Which of the following, if true, best supports the argument that a graphic rating scale is the most appropriate performance appraisal tool for Suzanne to use?


Definitions:

Point Estimate

A single value or statistic that is used to estimate the parameter of a population.

Confidence Interval

A spectrum of values obtained from sample data, expected to encompass an unknown parameter of the entire population with a certain degree of assurance.

Standard Deviation

A measure of the amount of variation or dispersion in a set of values.

Confidence Interval

An estimated range of values which is likely to include an unknown population parameter, calculated from a given set of sample data.

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