At a Recent Automobile Show, a Sample of 125 People

question 65

Multiple Choice

At a recent automobile show, a sample of 125 people produced the following results. Use the 0.05 significance level to determine if there is a relationship between age and model preferred. Based on the analysis above, what can be concluded?

• A) Buyer's age and car model preference are not related.
• B) Buyer's age and car model preference are related.
• C) The mean of age is the same as the mean of car model preference.
• D) No conclusion can be made.

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Definitions:

Integrated Communication Program

A strategy that combines all forms of communication, such as advertising, public relations, and social media, to provide a consistent message across all platforms.

Public Relations

involves managing the dissemination of information between an organization and the public to shape perceptions and maintain a positive image.

Publicity

The notice or attention a person, product, or business receives through media coverage, not paid for by the beneficiary.

Direct Marketing

A form of advertising where companies communicate directly to consumers through a variety of media, including mail, email, phone, and online ads, to generate a response or transaction.