I a Coefficient of Correlation Close to 0 (Say, 0

question 156

Multiple Choice

i. A coefficient of correlation close to 0 (say, 0.08) shows that the relationship between two variables is quite weak. ii. Coefficients of -0.91 and +0.91 have equal strength.
iii. If the coefficient of correlation is 0.68, the coefficient of determination is 0.4624.

• A) (i), (ii), and (iii) are all correct statements.
• B) (i) and (ii) are correct statements but not (iii).
• C) (i) and (iii) are correct statements but not (ii).
• D) (ii) and (iii) are correct statements but not (i).
• E) (i), (ii), and (iii) are all false statements.

---

Definitions:

IMC Audit

A comprehensive evaluation of an organization's Integrated Marketing Communications tactics and strategies to ensure alignment with its goals and effectiveness in the market.

Promotional Mix

The combination of different marketing communication tools used by a company, such as advertising, public relations, and sales promotions, to achieve its marketing objectives.

Consumer Content

Content created and shared by consumers about a product or service, often through social media or other online platforms, which can influence potential customers.

Advertising Age

A long-standing publication focused on news, analysis, and data within the marketing and media industry.